Social Selling on LinkedIn: The Masterclass
LinkedIn is the most powerful social selling platform in the world — if you know how to use it. Adam and Chris walk through their proven social selling process from first touch to closed deal.
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Show Notes
What You'll Learn
Episode 3 is a masterclass in social selling on LinkedIn. Adam and Chris combine their experience working with sales teams across the globe to deliver a practical, no-nonsense guide to turning LinkedIn connections into real business opportunities.
Key Topics Covered
- What social selling actually is (and what it isn't)
- The Adam Houlahan social selling framework: awareness → engagement → conversion
- How to use LinkedIn Sales Navigator effectively
- Connection request best practices: what works in 2026
- DM strategy: how to start conversations without being spammy
- Measuring social selling ROI — the metrics that matter
Quotable Moments
"Social selling is not about selling in DMs. It's about being so visible and valuable that people come to you." — Adam Houlahan
"Every bad LinkedIn DM is a missed opportunity. Stop pitching strangers. Start building relationships." — Chris J. Reed
Resources Mentioned
- LinkedIn Sales Navigator Guide
- Prominence Global Social Selling Framework
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