Content Strategy That Gets You Seen on LinkedIn
What should you post on LinkedIn? How often? Adam and Chris reveal their content frameworks, debunk the algorithm myths, and share the posting strategies that actually drive engagement and visibility.
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Show Notes
What You'll Learn
In episode 2, Adam and Chris go deep on LinkedIn content strategy — the real kind, not the recycled advice you see in your feed every day.
They break down what types of content perform best, how the LinkedIn algorithm actually works (and what the gurus get wrong), and how to build a content rhythm that doesn't burn you out.
Key Topics Covered
- The three types of LinkedIn content that consistently outperform everything else
- Algorithm myths: what the LinkedIn algorithm actually rewards
- Posting frequency — how often is enough?
- Text posts vs. carousels vs. video: when to use each format
- How to repurpose content without looking lazy
- The engagement pod debate: do they help or hurt?
Quotable Moments
"Consistency beats virality every single time. One viral post doesn't build a business. Showing up does." — Adam Houlahan
"Stop trying to please the algorithm. Write for humans. The algorithm follows the humans." — Chris J. Reed
Resources Mentioned
- Prominence Global Content Calendar Template
- Black Marketing LinkedIn Content Playbook
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