Building Thought Leadership on LinkedIn
How do you go from unknown to unmissable on LinkedIn? Adam and Chris share the exact strategies they used to build their own thought leadership positions — and how you can do the same.
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Show Notes
What You'll Learn
Episode 4 tackles one of the most requested topics: thought leadership. Adam and Chris don't just talk about it — they've lived it. Both have built significant personal brands on LinkedIn, and in this episode, they reverse-engineer exactly how.
Key Topics Covered
- What thought leadership actually means on LinkedIn in 2026
- The difference between being an expert and being seen as one
- How to choose your niche and own it
- Building authority through consistent, opinionated content
- The role of video, articles, and newsletters in thought leadership
- How long it really takes to build a thought leadership position
Quotable Moments
"Thought leadership isn't about having all the answers. It's about asking the questions nobody else is asking." — Chris J. Reed
"You don't need a million followers. You need the right 500 people paying attention to what you say." — Adam Houlahan
Resources Mentioned
- Black Marketing Executive Branding Program
- Prominence Global Thought Leadership Audit
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