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The Archive
EP 115 April 2026

The LinkedIn Profile That Actually Sells

Adam and Chris break down what makes a LinkedIn profile convert — not just look good. From headlines to featured sections, this is the blueprint for a profile that drives inbound leads.

LinkedIn ProfilePersonal BrandingLead GenerationProfile Optimisation

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Show Notes

What You'll Learn

In the debut episode of Who's Viewed My Profile, Adam Houlahan and Chris J. "Mohawk" Reed tackle the single most important asset on LinkedIn: your profile.

Most LinkedIn profiles are glorified CVs. They list what you've done, not what you can do for the person reading it. Adam and Chris explain exactly how to fix that.

Key Topics Covered

  • Why 90% of LinkedIn profiles fail to convert visitors into leads
  • The headline formula that stops the scroll
  • How to write an About section that sells without being salesy
  • Featured section strategy: what to pin and why
  • Profile photo and banner image best practices
  • The one thing most people overlook that costs them credibility

Quotable Moments

"Your LinkedIn profile isn't about you. It's about the person reading it. Make it about them or lose them." — Adam Houlahan

"If your headline says your job title and nothing else, you've already lost. Nobody searches for your job title." — Chris J. Reed

Resources Mentioned

  • Prominence Global LinkedIn Audit Tool
  • Black Marketing Profile Branding Framework

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